Abstract
To bridge the information gap between the agricultural expert and the farmer, International Institute of Information Technology (IIIT), Hyderabad has built the eSagu (“Sagu” means cultivation in Telugu language) system, which is an IT-based personalized agricultural extension system to improve agricultural productivity by disseminating a fresh expert agricultural advice to the farmers, both in a timely and personalized manner. In e-Sagu, the agricultural experts generate the expert advice based on the information about the crop situation received in the form of both text and digital photographs. In Kharif2 2004, a prototype was developed and implemented with 1051 farms. In the prototype, a team of agricultural experts stayed at IIIT, Hyderabad (India) and delivered 20,000 pieces of agricultural expert advice to 1051 cotton farms of three villages (Oorugonda, Gudeppad and Oglapur) in Atmakur Mandal of Warangal district in Andhra Pradesh state, India, by looking at digital photographs and other farm information supplied by some educated and experienced farmers (coordinators) in these villages. The pilot project was implemented successfully. In this article, an analysis of 51 registered farmers’ regarding compliance of advices and corresponding effect is reported. The following of expert advice on pest and disease management and IPM practices were analyzed by giving appropriate scores based on their effect on yield and input cost. The analysis showed that about fifty percent of farmers have followed the practices which increase yield and reduce input cost. A high positive correlation (r=0.46**) was observed between the compliance rate and the yields. Though some farmers obtained same yield as the farmers who have followed the advices, their input costs were significantly higher.